Headless Shopify development
Custom headless storefronts on Hydrogen and React Router 7, hosted on Shopify Oxygen — for brands whose design, content or speed goals have outgrown a theme.
Quick answer
Headless Shopify separates the storefront customers see from Shopify's back end. Shopify still runs products, checkout and orders, while the storefront is a custom React app — usually built with Hydrogen, Shopify's own framework on React Router 7 — that reads data from the Storefront API. It gives complete design freedom, very fast pages and room to blend commerce with content from a headless CMS.
What we build
From a first Hydrogen storefront to moving a Liquid store headless, built by developers who work in React every day.
Get a fixed quoteA custom storefront on Hydrogen and React Router 7 with server rendering, streaming and caching tuned for sub-second pages.
Rebuild an existing Liquid theme as a headless storefront, keeping URLs, SEO and analytics intact.
Deployments on Shopify Oxygen's global edge, with preview environments for every change and no separate hosting bill.
Editorial pages, lookbooks and landing pages from Sanity, Contentful or Shopify metaobjects, managed by your marketing team.
When Next.js suits your stack better, a Shopify storefront on Next.js with the Storefront API and Vercel or your own hosting.
Accounts, order history and personalised content through the Customer Account API, Markets and Shopify's segmentation.
Caching strategy, image delivery and lean JavaScript, measured against real-user Core Web Vitals after launch.
Hydrogen releases, dependency updates and new features after launch, so the storefront never falls behind.
Build options
Headless is a bigger build than a theme, so we scope it carefully and fix the price in writing first.
Start lean
A Hydrogen storefront for one market, campaign or content hub alongside your current theme.
Most chosen
A complete custom storefront designed from scratch, with CMS content and customer accounts.
For scale
Shopify Plus at the core with search, CMS, reviews and personalisation services around it.
In every headless build
How it works
Headless projects live or die on early decisions, so architecture comes first and every sprint ships something you can click.
Free 30-minute call
Goals, content and integrations mapped, and whether headless genuinely pays off for you.
Within 48 hours
Stack, scope, milestones and price in writing, with the trade-offs explained.
Weekly preview links
Design system and storefront built in sprints, each one deployed to a preview URL.
30 days of fixes
An SEO-safe switch-over, then caching and Core Web Vitals tuned on real traffic.
Selected work
Straight answers
The things brands actually ask us before a build — answered properly, including the times the answer is that you do not need us.
Hydrogen is Shopify's framework for building headless storefronts. It is built on React Router 7, comes with ready-made commerce components and caching, and deploys to Oxygen, Shopify's global hosting, at no extra cost on most plans.
It is worth it when a theme limits you: highly custom design, a lot of editorial content, several front ends sharing one catalogue, or speed targets a theme cannot reach. For many brands a well-built Liquid theme is faster to launch and cheaper to run, and we will tell you if that is the better choice.
Hydrogen is the natural choice when Shopify is the centre of the business: it is maintained by Shopify, hosted free on Oxygen and ships commerce components. Next.js suits teams already on Vercel or with a large non-commerce site. We build with both and recommend the one that fits your team.
Apps that only change the back end — like ERP connectors or Flow — work as before. Apps that add things to theme pages, such as reviews or upsells, need their API or a headless-ready version. We check every app you use during the architecture step.
More than a theme build, because the storefront is custom software. The design, number of templates, CMS and integrations decide the price. After a short call we send a fixed, itemised quote.
Yes, when it is built properly. Hydrogen renders pages on the server, so search engines see full HTML, and we handle metadata, canonical URLs, sitemaps, structured data and redirects as part of every build.
Still weighing it up?Tell us the situation
Guides
Practical answers to the questions we hear most, from the team that builds these stores.
All insightsHeadless commerce separates your storefront from the commerce engine behind it. It promises speed and design freedom, but costs more to build and run. Here is a clear explanation of headless commerce on Shopify — and how to tell whether you need it.
Four questions that settle it in an afternoon, and the three situations where going headless will cost more than it returns for at least two years.
The migration off Remix v2 touched routing, data loading and the Oxygen runtime. Here is what breaks, what does not, and what it means for a store already running Hydrogen.
Start a project
Tell us where you are — a new build, a migration or a project that has stopped moving. You get a fixed scope and a plan in writing, not a sales call.
