Content writing & marketing
Articles, product descriptions and website copy written for people first — and structured so search engines and AI answers understand them.
Quick answer
SEO content writing is creating pages and articles that answer what people search for, in a way that is genuinely useful to read. It starts with keyword research and search intent, then covers the topic better than the pages already ranking, with clear structure, internal links and original insight. For ecommerce, it turns category pages, product descriptions and buying guides into traffic that buys.
What we write
Content that ranks, answers questions and moves readers towards buying.
Get a fixed quoteIn-depth articles and how-to guides that answer your customers' questions and rank for them.
Descriptions that sell the benefit, answer questions and include the details buyers search for.
Category descriptions and FAQs that help collection pages rank without getting in the way of shopping.
Guides that help buyers choose — and link straight to the products that fit.
Homepage, service and landing page copy that is clear, persuasive and on-brand.
Subject lines, emails and ad copy written to be opened, read and clicked.
A content plan built from keyword research and your customers' questions, prioritised by impact.
Existing articles updated, merged or expanded so they win back lost rankings.
Plans
One-off projects or a monthly content plan, priced in writing.
Project
Copy for your website, store or landing pages, written in your voice.
Most chosen
Researched articles and guides every month, planned around your keywords.
Ecommerce
Product descriptions and collection copy written at scale.
In every piece
How it works
Research, outline, write, edit — and you approve the plan before a word is written.
Free 30-minute call
Your audience, voice, products and the questions customers ask.
Fixed quote in 48 hours
Topics, keywords and price in writing.
Outlines first
Outlines approved, then content written, edited and checked.
Monthly reports
Published or delivered ready to publish, then tracked for results.
Straight answers
The things brands actually ask us before a build — answered properly, including the times the answer is that you do not need us.
It depends on the length, research and expertise needed for each piece. After a short call we send a fixed price per project or a monthly fee.
We use AI for research and outlines where it helps, but every piece is written and edited by people and checked for accuracy. Content that adds nothing original does not rank or convert, so we do not publish it.
Yes. We start with your tone of voice — or help define one — and keep every piece consistent with it.
Both. We write in the English your customers use, and keep spelling consistent across your site.
Yes. We can publish directly in Shopify, WordPress or your CMS, with images, internal links and metadata in place.
You do. Once paid for, the content we write for you is yours to use however you like.
Still weighing it up?Tell us the situation
Guides
Practical answers to the questions we hear most, from the team that builds these stores.
All insights
Shopify gets the basics of SEO right, but most stores still leave rankings on the table. This checklist covers the 20 fixes we run on every Shopify SEO audit — technical, on-page, structured data, content and AI search.
Shoppers increasingly ask AI assistants for recommendations. AI search optimisation — sometimes called GEO — makes your store easy for Google AI Overviews, ChatGPT and Perplexity to understand and cite. Here is what works and what is hype.
The product page is where shoppers decide. This guide covers every element of a high-converting Shopify product page — images, copy, price, variants, reviews, delivery information and SEO — with a checklist you can work through today.
Start a project
Tell us where you are — a new build, a migration or a project that has stopped moving. You get a fixed scope and a plan in writing, not a sales call.