Custom CRM development

Custom CRMdevelopment

A CRM built around how your team actually sells — every lead captured, every follow-up on time and every report one click away.

Get a fixed quoteWhat we build
Case studies
41
Client brands
43
Team specialists
38

Quick answer

Why build a custom CRM?

Off-the-shelf CRMs are built for everyone, so teams either pay for features they never use or work around ones they need. A custom CRM follows your sales process exactly — your stages, fields, approvals and reports — captures leads from every channel automatically and connects to the tools you already use, with no per-user licence fees as the team grows.

  • Your pipeline, fields and approvals
  • Leads captured from every channel
  • No per-user licence fees

What we build

CRM development services

Sales, service and account management tools your team will actually keep up to date.

Get a fixed quote

  • Lead and pipeline management

    Leads, deals and stages that match your sales process, with a clear view of what needs attention today.

    • Pipelines
    • Deal stages
    • Kanban

  • Lead capture from every channel

    Leads from your website, Meta and Google ads, WhatsApp, email and calls flowing in automatically.

    • Website forms
    • Meta lead ads
    • WhatsApp

  • Follow-ups and automation

    Reminders, task assignment and automatic emails or WhatsApp messages, so no lead goes cold.

    • Reminders
    • Workflows
    • Auto-assign

  • Quotations and invoices

    Quotes, proposals and invoices generated from the CRM, with approval steps and PDF exports.

    • Quotations
    • Invoices
    • Approvals

  • Communication integrations

    WhatsApp Business, email and calling connected, with every conversation saved on the contact.

    • WhatsApp Business
    • Email
    • Calls
    API & integrations

  • Reports and dashboards

    Sales, conversion and team performance dashboards that update themselves.

    • Sales reports
    • Forecasts
    • Team performance
    Dashboards

  • Mobile CRM

    A mobile app or responsive CRM for field sales teams, with check-ins and offline notes.

    • Field sales
    • Mobile app
    • Check-ins

  • Migration from spreadsheets or other CRMs

    Contacts, deals and history moved from Excel, Zoho, HubSpot or Salesforce without losing data.

    • Excel
    • Zoho
    • HubSpot

Build options

Three ways to build your CRM

Start with the pipeline your team uses every day, then add automation — each phase priced in writing.

  • Start

    Sales CRM

    Leads, pipelines, follow-ups and reports for your sales team.

    • Leads and pipelines
    • Tasks and reminders
    • Roles and permissions
    • Sales reports
    Get a fixed quote

  • Most chosen

    Automated CRM

    A CRM that captures leads and follows up automatically across channels.

    • Lead capture integrations
    • WhatsApp and email
    • Workflow automation
    • Quotations
    Get a fixed quote

  • Complete

    CRM platform

    Sales, service and accounts in one system, with a mobile app for the field.

    • Service tickets
    • Mobile app
    • ERP integration
    • Advanced reporting
    Get a fixed quote

In every CRM

What every CRM project includes

  1. A workshop on your sales process
  2. Fields and stages that match it
  3. Roles, permissions and audit history
  4. Import of your existing data
  5. Responsive design for every screen
  6. Secure hosting and backups
  7. Team training and guides
  8. Code you own and 30 days of post-launch fixes

How it works

From scattered leads to one pipeline

We sit with the people who sell, then build the CRM they will want to use.

  1. Free 30-minute call

    Process workshop

    How leads arrive, who follows up and what reports you need.

  2. Within 48 hours

    Plan & fixed quote

    Features, integrations, phases and price in writing.

  3. Weekly demo builds

    Build

    Built in sprints your team tests with real leads.

  4. 30 days of fixes

    Migrate & launch

    Data imported, the team trained and the CRM switched on.

Straight answers

Questions worth asking Questions worth asking

The things brands actually ask us before a build — answered properly, including the times the answer is that you do not need us.

  • How much does a custom CRM cost?

    It depends on the modules, integrations and number of user roles. A focused sales CRM costs far less than a complete platform with automation and a mobile app. After a short call we send a fixed, itemised quote.

  • Custom CRM or Zoho, HubSpot or Salesforce?

    Off-the-shelf CRMs are a good fit when your process is standard. A custom CRM pays off when your process is specific, you need deep integrations or per-user fees are growing fast. We can also customise or integrate an existing CRM instead.

  • Can the CRM work with WhatsApp?

    Yes. With the WhatsApp Business Platform we can send templates and reminders and save conversations on each contact.

  • Can you move our data from Excel or another CRM?

    Yes. We clean and import contacts, deals and history from spreadsheets or export files from your current CRM.

  • Is our customer data secure?

    Yes. The CRM is hosted in your account, with encrypted connections, role-based access, audit logs and regular backups.

  • How long does it take to build a CRM?

    A focused sales CRM often takes eight to twelve weeks; larger platforms are built in phases. You get a milestone plan with your quote.

Still weighing it up?Tell us the situation

Start a project

Let's build yours Let's build yours

Tell us where you are — a new build, a migration or a project that has stopped moving. You get a fixed scope and a plan in writing, not a sales call.

  • Fixed quote in 48 hoursScope, milestones and price in writing before anything starts.
  • No obligationThe plan is yours to keep, even if you build it somewhere else.
  • Straight to the teamYou talk to the people who design and build it, not an account manager.