Google Ads & PPC management
Search, Shopping and Performance Max campaigns run for profit, not clicks — with clean product feeds and tracking you can trust.
Quick answer
Google Ads management is running paid campaigns on Google's search results, Shopping, YouTube and partner sites. It covers account structure, keyword and audience targeting, product feeds in Merchant Center, ad copy and creative, bidding, budgets and conversion tracking — then weekly optimisation, so spend moves to what makes money and away from what does not.
What we manage
Every campaign type a store needs, set up properly and improved every week.
Get a fixed quoteShopping campaigns built on a well-structured product feed, with products grouped by margin and performance.
Performance Max campaigns with strong assets, audience signals and feed segmentation.
Keyword campaigns for brand, product and category searches, with copy written to convert.
Product titles, attributes and images optimised so products show for the right searches.
Video and visual campaigns that reach new customers before they search.
Campaigns that bring back visitors and cart abandoners with the right product at the right time.
GA4, enhanced conversions and consent mode set up, so Google bids on accurate data.
Landing pages and product pages improved, so more clicks turn into orders.
Plans
A fixed monthly fee in writing, month to month. Ad spend is paid straight to Google.
Diagnose
A full audit of your account, feed and tracking, with a prioritised fix list.
Most chosen
Your campaigns set up and optimised every week by a dedicated specialist.
Full funnel
Google and Meta campaigns planned together for one revenue goal.
In every plan
How it works
Tracking first, then structure, then scale — every change based on what the numbers show.
Free 30-minute call
Your account, feed, tracking and margins reviewed together.
Within 48 hours
Campaign plan, budget split and monthly fee in writing.
Weekly optimisation
Campaigns rebuilt or launched, then improved every week.
Monthly reports
Clear reports, and budget increased where the return is proven.
Straight answers
The things brands actually ask us before a build — answered properly, including the times the answer is that you do not need us.
Our management fee depends on the size and complexity of the account, and is separate from your ad spend, which you pay directly to Google. After a short call we send a fixed monthly fee in writing.
Enough for campaigns to gather data and learn — which depends on your products, margins and competition. We recommend a starting budget based on your numbers and grow it only when the return is proven.
Most stores need a mix: Shopping or Performance Max for product searches, Search for brand and high-intent terms, and remarketing for returning visitors. The right balance depends on your catalogue and margins.
Campaigns usually need two to six weeks to gather data and settle. We optimise weekly from the start and report on progress every month.
You do. The account and its data stay in your name, and we work through the access you give us.
No. Google controls ad delivery and results depend on your products, prices and market. We commit to clear targets, weekly optimisation and honest reporting.
Still weighing it up?Tell us the situation
Guides
Practical answers to the questions we hear most, from the team that builds these stores.
All insightsGoogle Shopping puts your products, prices and images directly in search results. This guide covers connecting Shopify to Google Merchant Center, free listings, Performance Max and Standard Shopping campaigns, and how to optimise your product feed.
Facebook and Instagram ads can find new customers at scale — if tracking, creative and offers are right. This playbook covers connecting Shopify to Meta, catalogue ads, Advantage+ campaigns, creative testing and how to judge results.
More traffic is expensive; converting the traffic you already have is not. These 15 conversion rate optimisation tactics for Shopify stores cover speed, trust, product pages, navigation, cart and checkout — and how to test them properly.
Start a project
Tell us where you are — a new build, a migration or a project that has stopped moving. You get a fixed scope and a plan in writing, not a sales call.