Social media marketing & Meta ads

Social media& Meta ads

Facebook and Instagram campaigns with creative that stops the scroll — tested every month, tracked properly and scaled when they work.

Get a fixed quoteWhat we build
Case studies
41
Client brands
43
Team specialists
38

Quick answer

How do Meta ads work for ecommerce?

Meta ads run on Facebook, Instagram, Messenger and Meta's partner apps. For ecommerce, the best results usually come from catalogue and Advantage+ campaigns that show products to people likely to buy, combined with strong video and image creative. Accurate tracking through the Meta pixel and Conversions API lets the algorithm find more buyers like your existing customers.

  • Creative tested every month
  • Catalogue and Advantage+ campaigns
  • Pixel and Conversions API tracking

What we do

Social media marketing services

Paid and organic social planned together, with creative made for each platform.

Get a fixed quote

  • Facebook and Instagram ads

    Prospecting, retargeting and catalogue campaigns managed for profitable growth.

    • Prospecting
    • Retargeting
    • Catalogue ads
    Meta ads playbook

  • Ad creative and Reels

    Video, Reels, static and carousel ads made for each placement and refreshed often.

    • Reels
    • UGC-style video
    • Statics
    Motion graphics

  • Creative testing

    A steady pipeline of new hooks, angles and formats tested against your best performers.

    • Hooks
    • Angles
    • Testing

  • Tracking and Conversions API

    Pixel and Conversions API set up so Meta sees every sale, even when browsers block tracking.

    • Pixel
    • Conversions API
    • Events

  • Organic social content

    Content calendars, posts and stories that keep your brand active between campaigns.

    • Content calendar
    • Posts
    • Stories

  • Influencer and UGC campaigns

    Creators found, briefed and their content turned into ads that feel native to the feed.

    • Influencers
    • UGC
    • Whitelisting

  • Social commerce

    Instagram and Facebook shops connected to your catalogue, with shoppable posts.

    • Instagram Shop
    • Catalogue
    • Shoppable posts

  • Landing pages that convert

    Pages built for social traffic, so more clicks turn into orders.

    • Landing pages
    • Mobile-first
    • CRO
    Conversion optimisation

Plans

Three ways to grow on social

Fixed monthly fees in writing, month to month. Ad spend is paid straight to Meta.

  • Diagnose

    Meta ads audit

    A review of your account, tracking and creative with a clear action plan.

    • Account review
    • Tracking check
    • Creative review
    • Action plan
    Get a fixed quote

  • Most chosen

    Managed Meta ads

    Campaigns managed and new creative tested every month.

    • Campaign management
    • Monthly creative
    • Testing roadmap
    • Monthly report
    Get a fixed quote

  • Full social

    Ads & content

    Paid campaigns plus organic content and influencer work.

    • Managed Meta ads
    • Content calendar
    • Influencer campaigns
    • Community management
    Get a fixed quote

In every plan

What every social plan includes

  1. Tracking checked before any spend
  2. A creative testing roadmap
  3. Ads made for each placement
  4. Weekly campaign optimisation
  5. Ad account kept in your name
  6. Ad spend paid straight to Meta
  7. Monthly report with return on ad spend
  8. Month-to-month, 30 days' notice

How it works

From audit to scale

Fix tracking, find winning creative, then scale it — and keep testing so it keeps working.

  1. Free 30-minute call

    Audit

    Your account, tracking, creative and customers reviewed together.

  2. Within 48 hours

    Plan & fixed fee

    Campaigns, creative plan, budget and monthly fee in writing.

  3. Monthly creative

    Create & launch

    New creative produced and launched, then optimised every week.

  4. Monthly reports

    Report & scale

    Winners scaled, losers paused and the next tests planned.

Straight answers

Questions worth asking Questions worth asking

The things brands actually ask us before a build — answered properly, including the times the answer is that you do not need us.

  • How much does social media marketing cost?

    Our fee depends on the platforms, creative volume and whether you need organic content. It is separate from ad spend, which you pay directly to Meta. After a short call we send a fixed monthly fee in writing.

  • Facebook or Instagram ads — which is better?

    Both run from the same Meta ads account, and Meta can place ads across both automatically. Results depend on your audience and creative, and we let the data decide where budget goes.

  • Do you create the ads?

    Yes. We plan and produce video, Reels, static and carousel ads, and can brief creators for user-generated content.

  • Why are my Meta ads not working?

    Usually because of tracking gaps, creative fatigue or a weak landing page. An audit finds which, and the fix is often quicker than expected.

  • Who owns the ad account?

    You do. Your Business Manager, ad account and pixel stay in your name, and we work through the access you give us.

  • Do you guarantee results?

    No. Meta controls ad delivery and results depend on your products and market. We commit to constant testing, clear reporting and honest advice.

Still weighing it up?Tell us the situation

Guides

Social Media Marketing & Meta Ads guides

Practical answers to the questions we hear most, from the team that builds these stores.

All insights

Start a project

Let's build yours Let's build yours

Tell us where you are — a new build, a migration or a project that has stopped moving. You get a fixed scope and a plan in writing, not a sales call.

  • Fixed quote in 48 hoursScope, milestones and price in writing before anything starts.
  • No obligationThe plan is yours to keep, even if you build it somewhere else.
  • Straight to the teamYou talk to the people who design and build it, not an account manager.