Appointment booking systems

Online bookingsystems & apps

Booking that works the way your business does — live availability, payments, reminders and calendars synced, on your website and in an app.

Get a fixed quoteWhat we build
Case studies
41
Client brands
43
Team specialists
38

Quick answer

What is an online appointment booking system?

An online booking system lets customers see real availability and book, pay for and manage appointments themselves, any time. Behind the scenes it manages staff schedules, services, durations, buffers and resources, sends reminders to cut no-shows and syncs with the calendars your team already uses. A custom system follows your own rules instead of a generic template.

  • Live availability and instant confirmation
  • Deposits, payments and reminders
  • Staff calendars kept in sync

What we build

Booking system development services

For salons, clinics, studios, consultants, rentals and any business that runs on appointments.

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  • Website booking

    A booking flow on your own website, designed around your services and brand.

    • Your website
    • Services
    • Branded

  • Staff and resource scheduling

    Working hours, breaks, rooms and equipment managed so bookings never clash.

    • Staff rotas
    • Rooms
    • Buffers

  • Payments and deposits

    Full payment, deposits, packages and memberships through Stripe or Razorpay.

    • Deposits
    • Packages
    • Memberships

  • Reminders and notifications

    SMS, WhatsApp and email confirmations and reminders that reduce no-shows.

    • SMS
    • WhatsApp
    • Email

  • Calendar sync

    Two-way sync with Google Calendar and Outlook, so availability is always accurate.

    • Google Calendar
    • Outlook
    • Two-way

  • Booking apps

    iPhone and Android apps for customers to book and rebook in a couple of taps.

    • iOS
    • Android
    • Rebooking
    Cross-platform apps

  • Multi-location businesses

    Branches with their own staff and services, managed and reported on from one place.

    • Branches
    • Central admin
    • Reports

  • Booking by phone with AI

    An AI receptionist that books appointments by voice, around the clock.

    • Voice booking
    • 24/7
    • AI receptionist
    AI receptionist

Build options

Three ways to build your booking system

Each system is scoped around your booking rules and priced in writing before we start.

  • Start

    Booking on your website

    Online booking with availability, confirmations and an admin calendar.

    • Booking flow
    • Admin calendar
    • Email and SMS reminders
    • Calendar sync
    Get a fixed quote

  • Most chosen

    Booking & payments

    Online booking with deposits, packages, staff management and reports.

    • Payments and deposits
    • Staff and resources
    • WhatsApp reminders
    • Reports
    Get a fixed quote

  • Complete

    Booking platform & apps

    A full platform with customer apps, memberships and multiple locations.

    • Customer apps
    • Memberships
    • Multi-location
    • Integrations
    Get a fixed quote

In every system

What every booking system includes

  1. Your booking rules, built in
  2. Mobile-first booking flow
  3. Time zones handled correctly
  4. Admin calendar for your team
  5. Confirmation and reminder messages
  6. Secure payments
  7. Team training and guides
  8. Code you own and 30 days of post-launch fixes

How it works

From phone bookings to self-service

We learn how you take bookings today, then make it effortless for customers and staff.

  1. Free 30-minute call

    Discovery

    Your services, staff, rules and how customers book today.

  2. Within 48 hours

    Plan & fixed quote

    Features, integrations and price in writing.

  3. Weekly demo builds

    Build

    The booking flow and admin built and tested with your team.

  4. 30 days of fixes

    Launch

    Live on your website and apps, with your team trained.

Straight answers

Questions worth asking Questions worth asking

The things brands actually ask us before a build — answered properly, including the times the answer is that you do not need us.

  • How much does a custom booking system cost?

    It depends on your booking rules, payments, integrations and whether you need apps. After a short call we send a fixed, itemised quote, with no monthly per-booking fees.

  • Custom system or a booking tool like Calendly or Fresha?

    Ready-made tools are quick to start but charge monthly or per booking and limit your rules and branding. A custom system pays off when booking is central to your business or your rules are specific.

  • Can customers pay a deposit when they book?

    Yes. Customers can pay in full, pay a deposit or use a package or membership, and cancellation rules can apply automatically.

  • Can it send WhatsApp reminders?

    Yes. Confirmations and reminders can go by WhatsApp, SMS or email, which noticeably reduces no-shows.

  • Will it sync with our Google Calendar?

    Yes. Two-way sync with Google Calendar or Outlook keeps availability accurate, even when staff add personal events.

  • Can it handle several locations?

    Yes. Each location can have its own staff, services and hours, with central management and reporting.

Still weighing it up?Tell us the situation

Start a project

Let's build yours Let's build yours

Tell us where you are — a new build, a migration or a project that has stopped moving. You get a fixed scope and a plan in writing, not a sales call.

  • Fixed quote in 48 hoursScope, milestones and price in writing before anything starts.
  • No obligationThe plan is yours to keep, even if you build it somewhere else.
  • Straight to the teamYou talk to the people who design and build it, not an account manager.