AI search optimisation (GEO)
Be the brand AI answers recommend — in Google's AI Overviews, ChatGPT, Gemini and Perplexity — with content and signals they can trust and cite.
Quick answer
Generative engine optimisation is making your brand and content more likely to appear in answers written by AI — Google's AI Overviews and AI Mode, ChatGPT, Gemini, Copilot and Perplexity. These systems favour content that answers questions clearly, is easy to extract, is backed by structured data and comes from sources other sites already mention and trust. GEO builds on strong SEO rather than replacing it.
What we do
Practical work that improves how AI systems understand, trust and cite your brand.
Get a fixed quoteHow AI assistants answer the questions your customers ask — and whether they mention you or competitors.
Pages and guides restructured so the key answer is clear, concise and easy to quote.
Schema for your organisation, products, articles and FAQs, so machines understand who you are.
Mentions in reviews, comparisons, forums and publications that AI systems learn from.
Clean product data and feeds so shopping answers show accurate prices and details.
Robots rules, server rendering and fast pages so AI crawlers can read your content.
Content clusters that cover your subject thoroughly, showing expertise across the topic.
Regular checks of how AI answers mention your brand, reported alongside organic search.
Plans
Start with an audit, then a monthly plan — priced in writing, month to month.
Diagnose
Where you appear in AI answers today and what to fix first.
Most chosen
Content, schema and authority work every month, with tracking.
Combined
Traditional search and AI search optimised together in one plan.
In every plan
How it works
We measure how AI talks about you today, then improve the content and signals it relies on.
Free 30-minute call
How AI assistants answer your customers' questions today.
Within 48 hours
Priorities, content plan and fee in writing.
Monthly work
Content, schema and authority improved every month.
Monthly reports
AI mentions and organic search reported together.
Straight answers
The things brands actually ask us before a build — answered properly, including the times the answer is that you do not need us.
SEO aims for rankings in search results; GEO aims for mentions and citations inside AI-written answers. They share foundations — technical health, quality content and authority — but GEO puts extra weight on clear answers, structured data and being mentioned across the web.
No. AI answers change and nobody controls them. We improve the content and signals these systems rely on, and track how often your brand appears over time.
They can reduce clicks for simple questions, which makes being the cited source more important. Visitors who do click from AI answers are often further along in deciding.
Yes. Schema markup helps search engines and AI systems understand your organisation, products and content, which makes accurate citations more likely.
By regularly asking AI assistants the questions your customers ask, recording whether and how your brand appears, and tracking that alongside organic search traffic.
No. Specialist brands that answer niche questions well are often cited ahead of bigger names — especially in categories where buyers ask detailed questions.
Still weighing it up?Tell us the situation
Guides
Practical answers to the questions we hear most, from the team that builds these stores.
All insightsShoppers increasingly ask AI assistants for recommendations. AI search optimisation — sometimes called GEO — makes your store easy for Google AI Overviews, ChatGPT and Perplexity to understand and cite. Here is what works and what is hype.
Shopify gets the basics of SEO right, but most stores still leave rankings on the table. This checklist covers the 20 fixes we run on every Shopify SEO audit — technical, on-page, structured data, content and AI search.
The product page is where shoppers decide. This guide covers every element of a high-converting Shopify product page — images, copy, price, variants, reviews, delivery information and SEO — with a checklist you can work through today.
Start a project
Tell us where you are — a new build, a migration or a project that has stopped moving. You get a fixed scope and a plan in writing, not a sales call.