Shopify store design & development

Shopify developmentservices

Custom Shopify themes, store setup, redesigns and migrations from a specialist Shopify development company — designed mobile-first, built to convert and easy for your team to run.

Shopify case studies
31
Client brands
43
Team specialists
38

Quick answer

What is Shopify store development?

Shopify store development is the design and build of an online store on Shopify: setting up the store, creating or customising its theme, connecting apps and business systems, and moving products, customers and SEO from another platform. A good build is fast, easy for your team to manage and designed to turn visitors into customers.

  • Built on Online Store 2.0, with sections your team can edit
  • Fast by default, tested against Core Web Vitals
  • SEO-safe launches with redirects, metadata and schema

What we build

Shopify development services we offer

From a first store to a complete rebuild, one team designs, develops and launches it — and stays on to help it grow.

Get a fixed quote
  • Custom Shopify theme development

    A bespoke Online Store 2.0 theme designed around your brand and catalogue, with editable sections your team controls.

    • Liquid
    • Online Store 2.0
    • Metafields
    How we build themes
  • Shopify store setup

    Everything configured for launch: products, collections, payments, shipping, taxes, domains, emails and the apps you need.

    • Payments & taxes
    • Shipping
    • Launch checklist
    The launch checklist
  • Shopify website design

    Mobile-first UX and UI design for homepages, collections, product pages and campaigns that turn browsers into buyers.

    • UX & UI
    • Mobile-first
    • Design system
    UI & UX design
  • Shopify store redesign

    A faster, better-converting store without losing your rankings, data or customers along the way.

    • Redesign
    • CRO
    • SEO-safe
    Our UX principles
  • Shopify migration services

    Move from WooCommerce, Magento, BigCommerce, Wix or Squarespace with products, customers, orders and redirects intact.

    • WooCommerce
    • Magento
    • 301 redirects
    Shopify migration
  • Custom Shopify sections and features

    Size guides, bundles, product configurators, lookbooks and landing-page sections built into your theme — no extra app fees.

    • Custom sections
    • Metaobjects
    • No app bloat
    Metafields explained
  • Shopify app development and integrations

    Custom apps, Shopify Functions and integrations with your ERP, CRM, inventory or 3PL systems.

    • Custom apps
    • Shopify Functions
    • APIs
    Shopify app development
  • Shopify speed optimisation

    Core Web Vitals fixes for faster pages, better rankings and higher conversion — without breaking the features you rely on.

    • Core Web Vitals
    • Images
    • App audit
    Speed optimisation
  • Shopify Plus and headless development

    Checkout extensions, B2B, Markets and Hydrogen storefronts for high-volume and enterprise brands.

    • Shopify Plus
    • Hydrogen
    • Checkout
    Shopify Plus development
  • Shopify maintenance and support

    Updates, fixes, new features and monitoring after launch, so the store keeps getting better.

    • Support plans
    • Monitoring
    • Updates
    Maintenance & support

Move to Shopify from

Build options

Three ways to build your Shopify store

Every project gets a fixed, itemised quote. Choose the level of design and development the business needs today — and grow into the next one.

  • Launch fast

    Theme setup & customisation

    A premium Theme Store theme, set up for your brand and extended with custom sections.

    • Premium theme setup
    • Brand styling
    • Custom sections
    • Store setup and launch
    Get a fixed quote
  • For scale

    Shopify Plus & headless

    Enterprise builds with checkout extensions, integrations, international markets or a Hydrogen storefront.

    • Checkout extensions and Functions
    • ERP, PIM and 3PL integrations
    • Shopify Markets
    • Hydrogen storefronts
    Get a fixed quote

In every build

What every Shopify project includes

  1. Mobile-first design and development
  2. Online Store 2.0 sections your team can edit
  3. Core Web Vitals and speed testing
  4. SEO foundations: metadata, schema, sitemap and redirects
  5. Accessibility built in, following WCAG guidelines
  6. Analytics, pixels and conversion tracking
  7. Testing on real phones and browsers
  8. Training and 30 days of post-launch fixes

How we work

Brand. Build. Grow. Our branding, development and marketing process

One team takes you from strategy and brand identity to Shopify development and growth marketing — five stages, zero hand-offs.

  • Strategy
  • Branding
  • Development
  • Marketing
  1. StrategyWeek 1

    Stage 1: Discover

    • Market & store auditAI-accelerated research across your market, competitors and analytics — read and challenged by a strategist, not pasted in.
    • Scope & roadmapA fixed scope, milestone plan and KPIs, so there are no surprises later on.
    • Competitor audit
    • KPI plan
    • Fixed quote
  2. BrandingWeeks 2–3

    Stage 2: Brand & Design

    • Brand identityLogo, type, colour and tone of voice that make your store instantly recognisable.
    • UX & UI designAI helps us put more directions on the table; designers pick, refine and own the one you ship.
    • Logo & identity
    • Design system
    • UI screens
  3. DevelopmentWeeks 3–6

    Stage 3: Build

    • Agile sprintsWork ships in short sprints with a live demo link, so features land steadily.
    • Clean architectureA fast, maintainable foundation — Liquid, or Hydrogen on React Router 7 — that your team can safely extend.
    • Hydrogen / Headless
    • Custom apps
    • Integrations
  4. DevelopmentWeek 7

    Stage 4: Launch

    • Cross-device QAEvery release is checked across browsers, devices and real-world network conditions.
    • Go-live supportWe monitor the launch closely and stay on hand through the first weeks.
    • QA report
    • Speed audit
    • Launch plan
  5. MarketingOngoing

    Stage 5: Grow

    • SEO & contentTechnical SEO and content that compound rankings and organic revenue month after month.
    • Paid & CROGoogle, Meta and email campaigns plus conversion testing, tuned for ROAS.
    • SEO
    • Google & Meta Ads
    • Email flows
    • CRO

Straight answers

Questions worth asking Questions worth asking

The things brands actually ask us before a build — answered properly, including the times the answer is that you do not need us.

  • How much does Shopify store development cost?

    It depends on scope. Setting up and customising a premium theme costs far less than a custom design and build, and Shopify Plus or headless builds sit above both. The number of templates, custom features, integrations and any migration move the price most. After a short call we send a fixed, itemised quote, so you know the full cost before work starts.

  • How long does it take to build a Shopify store?

    A custom Shopify theme typically takes seven weeks from kickoff to launch: one week of discovery, two of design, four of development overlapping design, and a launch week. Theme-based stores are quicker, and migrations from WooCommerce or Magento take four to ten weeks depending on catalogue size and integrations.

  • Do you build custom Shopify themes or use templates?

    Both. A premium theme with custom sections is the fastest route for many brands; a custom Online Store 2.0 theme suits brands whose design, catalogue or content needs more than a template can offer. We recommend the option that fits your goals and budget.

  • Can you migrate my store to Shopify without losing SEO?

    Yes. We crawl your current site, carry over titles, descriptions and content, and map every old URL to its new address with 301 redirects before launch. Products, customers and order history move across too, and we monitor Search Console closely after the switch.

  • Will I be able to edit the store myself?

    Yes. We build with Online Store 2.0 sections and blocks, so your team can change content, add pages and launch campaigns in the theme editor without a developer. Every project ends with a training session.

  • Do you work with Shopify Plus?

    Yes. We build on every Shopify plan, including Shopify Plus — checkout extensions, Shopify Functions, B2B, expansion stores and headless Hydrogen storefronts.

  • Do you offer support after launch?

    Every build includes 30 days of post-launch fixes. After that, support plans cover updates, monitoring, new features and ongoing improvements.

  • Should I hire a Shopify developer or a Shopify agency?

    A freelance Shopify developer suits small, well-defined tasks. An agency suits projects that need design, development, migration and marketing together, with a team that can cover holidays and keep supporting the store after launch.

Still weighing it up?Tell us the situation

Start a project

Let's build yours Let's build yours

Tell us where you are — a new build, a migration or a project that has stopped moving. You get a fixed scope and a plan in writing, not a sales call.

  • Fixed quote in 48 hoursScope, milestones and price in writing before anything starts.
  • No obligationThe plan is yours to keep, even if you build it somewhere else.
  • Straight to the teamYou talk to the people who design and build it, not an account manager.