The project
About Allbirds
Allbirds makes shoes and clothing from natural materials such as merino wool and eucalyptus, pairing comfort with a lighter environmental footprint. Its range covers sneakers, slip-ons, running and active shoes, sandals, all-weather styles and socks.
The brief
Make it quick to find the right shoe by gender, activity and colourway, introduce new collections such as the Dasher NZ without clutter, and keep the brand's natural, calm feel on every screen.
How we built the Allbirds Shopify footwear store
- Product-first design: Soft natural tones and generous product imagery let the materials and colours do the selling.
- Shopping by activity and style: Sneakers, slip-ons, active, all-weather and sandals — plus leather alternatives — are organised for men and women.
- Colourways at a glance: Product cards show the colour options, so shoppers compare shades before opening a product.
- Launch-ready homepage: New collections such as the Dasher NZ lead the homepage, with clear Shop Men and Shop Women routes.
Key features of the Shopify footwear store
- Mega-menu by gender, category and franchise such as Tree Runner NZ and Cruiser
- Best-seller and new-arrival carousels
- Customer reviews on product pages
- Slide-out cart
- Free shipping threshold in the announcement bar
The outcome
Allbirds now has a Shopify store as simple and comfortable as its shoes: shoppers go from the homepage to the right size and colourway in a few taps, and new collections launch cleanly.
