The project
About Topo Designs
Topo Designs makes backpacks, bags and apparel built for everyday use and outdoor adventure — “for anywhere on your map”. Its range spans packs, slings, travel and roller bags, men's and women's clothing and accessories.
The brief
Help shoppers choose between many bag types and colourways, launch seasonal colours and collaborations with impact, and give loyal customers reasons to come back — from member perks to resale.
How we built the Topo Designs Shopify outdoor bag store
- Colour-led merchandising: Seasonal colour stories such as Featured Fall Colors let shoppers pick their palette first and the bag second.
- Navigation by bag type: Backpacks, slings and crossbody bags, briefcases, travel and roller bags, totes and hip packs each have a clear place in the menu.
- Collaborations that tell a story: Launches such as Topo Designs x New Belgium, celebrating 35 years of New Belgium Brewing, get full-width features and dedicated collections.
- Loyalty and resale: Member sign-in, a Resale shop and clear shipping and exchange promises keep customers coming back.
Key features of the Shopify outdoor bag store
- Free-gift and free-shipping thresholds in the announcement bar
- Merchandised search and filtering across the range
- Customer reviews on product pages
- Kits and limited-edition collections
- Local currency pricing for international shoppers
The outcome
Topo Designs now has a Shopify store that makes a broad range easy to explore: shoppers find the right bag in the right colour quickly, every collaboration gets its moment, and customers have more reasons to return.
