Android game development

Android gamedevelopment

Casual and hyper-casual mobile games built in Unity — smooth to play, simple to pick up and designed to keep players coming back.

Get a fixed quoteWhat we build
Case studies
41
Client brands
43
Team specialists
38

Quick answer

How are mobile games made?

Most mobile games are built in a game engine such as Unity, which runs one project on Android and iPhone. A game starts with a core loop that is fun within seconds, then gets art, sound, levels and progression, and finally monetisation through ads or in-app purchases. Testing with real players before launch shows what to fix before money is spent on promotion.

  • Unity for Android and iPhone
  • Ads and in-app purchases built in
  • Analytics to tune difficulty and retention

What we build

Mobile game development services

From a prototype that proves the idea to a polished game on Google Play.

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  • Casual and hyper-casual games

    Quick-to-learn games with satisfying loops, short sessions and broad appeal.

    • Hyper-casual
    • Casual
    • Puzzle

  • Unity game development

    Games built in Unity for Android, with the same project ready for iOS when you want it.

    • Unity
    • C#
    • Cross-platform

  • Game design and prototyping

    Core loop, controls and progression prototyped and tested before full production.

    • Core loop
    • Prototypes
    • Playtests

  • 2D and 3D game art

    Characters, environments, UI and effects in a style that suits the game and runs smoothly on phones.

    • 2D art
    • 3D models
    • Game UI

  • Monetisation

    Rewarded and interstitial ads with AdMob or other networks, and in-app purchases through Google Play Billing.

    • AdMob
    • In-app purchases
    • Rewarded ads

  • Analytics and live updates

    Firebase analytics, remote config and A/B tests to tune difficulty, retention and revenue after launch.

    • Firebase
    • Remote config
    • A/B tests

  • Game porting and optimisation

    Existing games optimised for low-end Android devices or ported between Android and iOS.

    • Optimisation
    • Porting
    • Low-end devices

  • Google Play launch

    Store listing, screenshots, trailers, release tracks and Play Games Services integration.

    • Play Console
    • Store listing
    • Play Games

Build options

Three ways to make your game

Prove the fun first, then build — every stage priced in writing before it starts.

  • Prove it

    Playable prototype

    The core loop built and tested with players to see if it is fun.

    • Game concept
    • Core mechanics
    • Placeholder art
    • Playtest feedback
    Get a fixed quote

  • Most chosen

    Full game launch

    A complete, polished game with art, levels, monetisation and analytics.

    • Game design
    • Art and sound
    • Ads and purchases
    • Google Play launch
    Get a fixed quote

  • Grow

    Live operations

    Updates, new levels and events that keep players engaged after launch.

    • New content
    • Events
    • A/B tests
    • Performance updates
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In every game

What every game project includes

  1. A game design document
  2. Playable builds to test throughout
  3. Testing on low and high-end phones
  4. Ads and purchases to Google Play's policies
  5. Analytics and crash reporting
  6. Store listing and release
  7. Developer account in your name
  8. Source files you own and 30 days of post-launch fixes

How it works

From idea to first players

Games are found by playing, so you get a build to play at every stage.

  1. Free 30-minute call

    Concept

    Your idea, audience and references, and how the game will earn.

  2. Fixed quote in 48 hours

    Prototype & quote

    Scope and price in writing, then a playable prototype of the core loop.

  3. Playable build each sprint

    Production

    Art, levels, sound and monetisation built, with a new build to play every sprint.

  4. 30 days of fixes

    Launch & tune

    Released on Google Play, then tuned with real player data.

Straight answers

Questions worth asking Questions worth asking

The things brands actually ask us before a build — answered properly, including the times the answer is that you do not need us.

  • How much does it cost to make a mobile game?

    It depends on the genre, the art style, the number of levels and the features. A hyper-casual game costs far less than a game with characters, story and online features. After a short call we send a fixed, itemised quote.

  • How long does it take to make a mobile game?

    A simple hyper-casual game can be prototyped in a few weeks and launched within two to three months. Larger casual games take longer and are built in stages.

  • Which engine do you use?

    Mostly Unity, because one project runs well on Android and iOS and has strong support for ads, purchases and analytics.

  • Can my game be released on iPhone too?

    Yes. A Unity game can be released on the App Store as well, with platform-specific testing, purchases and store setup.

  • How do mobile games make money?

    Mainly through ads — especially rewarded ads that players choose to watch — and in-app purchases such as extra lives, levels or removing ads. We design monetisation into the game so it feels fair to players.

  • Who owns the game?

    You do. Once the project is paid in full, ownership of the source code, art and assets created for you passes to you, and the game is published under your developer account.

Still weighing it up?Tell us the situation

Start a project

Let's build yours Let's build yours

Tell us where you are — a new build, a migration or a project that has stopped moving. You get a fixed scope and a plan in writing, not a sales call.

  • Fixed quote in 48 hoursScope, milestones and price in writing before anything starts.
  • No obligationThe plan is yours to keep, even if you build it somewhere else.
  • Straight to the teamYou talk to the people who design and build it, not an account manager.