Brand identity & logo design

Brand identity& logo design

Logos, colour, type and guidelines that make your brand instantly recognisable — and consistent everywhere customers meet it.

Get a fixed quoteWhat we build
Case studies
41
Client brands
43
Team specialists
38

Quick answer

What is included in a brand identity?

A brand identity is the visual and verbal system that makes a business recognisable: the logo and its variations, colour palette, typography, imagery style, icons, patterns and tone of voice. It comes with brand guidelines that explain how to use each element, so your website, packaging, social media and ads all look and sound like one brand.

  • Logo suite for every use
  • Colour, type and imagery system
  • Brand guidelines your team can follow

What we create

Brand identity design services

For new brands, rebrands and brands that need their identity to work harder online.

Get a fixed quote

  • Logo design

    A distinctive logo with variations for every size and use, from app icons to shop signs.

    • Primary logo
    • Variations
    • Icon

  • Brand strategy

    Positioning, audience, personality and tone of voice defined before any design.

    • Positioning
    • Audience
    • Tone of voice

  • Visual identity system

    Colour palette, typography, imagery style, icons and patterns that work together.

    • Colour
    • Typography
    • Icons

  • Brand guidelines

    A clear brand book showing how to use every element, for your team and partners.

    • Brand book
    • Do and don't
    • Templates

  • Packaging and labels

    Packaging, labels and inserts designed to stand out on the shelf and in unboxing videos.

    • Packaging
    • Labels
    • Unboxing

  • Social media branding

    Profile assets, post and story templates that keep your feed consistent.

    • Templates
    • Stories
    • Highlights
    Social media marketing

  • Rebranding

    An existing brand refreshed or rebuilt, with a rollout plan across every touchpoint.

    • Brand refresh
    • Rollout plan
    • Touchpoints

  • Brand for your website

    Your identity carried into a website or store design that feels premium and on-brand.

    • Website
    • Store
    • Digital
    Website design

Options

Three ways to build your brand

Every project is scoped with you and priced in writing before design begins.

  • Essential

    Logo design

    A distinctive logo with the variations and files you need.

    • Design concepts
    • Refinement rounds
    • Logo variations
    • All file formats
    Get a fixed quote

  • Most chosen

    Brand identity

    Logo, visual system and brand guidelines in one project.

    • Brand strategy
    • Logo suite
    • Colour and type
    • Brand guidelines
    Get a fixed quote

  • Complete

    Brand & launch

    Identity plus website, packaging and social templates, ready to launch.

    • Brand identity
    • Website design
    • Packaging
    • Social templates
    Get a fixed quote

In every project

What every brand project includes

  1. A discovery workshop
  2. Research into your market and competitors
  3. Several initial design directions
  4. Rounds of refinement with you
  5. Files for print, web and social
  6. Colour codes for screen and print
  7. Brand guidelines document
  8. Full rights to your final designs

How it works

From idea to identity

Strategy first, so the design is based on who you are and who you serve — not on trends.

  1. Free 30-minute call

    Discovery

    Your business, audience, competitors and what the brand should feel like.

  2. Within 48 hours

    Plan & fixed quote

    Deliverables, rounds of revisions, timeline and price in writing.

  3. Design presentations

    Concepts & refine

    Design directions presented, chosen and refined together.

  4. Brand book

    Guidelines & files

    Final files and guidelines delivered, ready to roll out.

Straight answers

Questions worth asking Questions worth asking

The things brands actually ask us before a build — answered properly, including the times the answer is that you do not need us.

  • How much does logo design cost?

    It depends on the research and the number of variations and applications. A logo on its own costs less than a full brand identity with guidelines. After a short call we send a fixed, itemised quote.

  • What is the difference between a logo and a brand identity?

    A logo is one mark. A brand identity is the whole system — logo, colours, typography, imagery and guidelines — that makes everything you publish look like one brand.

  • How many design options will I see?

    Several distinct directions at the start, then rounds of refinement on the one you choose. The exact number is set out in your quote.

  • Which files will I receive?

    Your logo and assets in vector and image formats for print, web and social, colour codes for screen and print, and a brand guidelines document.

  • Do we own the final designs?

    Yes. Once the project is paid in full, ownership of the final designs passes to you.

  • Can you apply the new brand to our website?

    Yes. We design and build websites and Shopify stores, so your identity can be carried straight into your online presence.

Still weighing it up?Tell us the situation

Start a project

Let's build yours Let's build yours

Tell us where you are — a new build, a migration or a project that has stopped moving. You get a fixed scope and a plan in writing, not a sales call.

  • Fixed quote in 48 hoursScope, milestones and price in writing before anything starts.
  • No obligationThe plan is yours to keep, even if you build it somewhere else.
  • Straight to the teamYou talk to the people who design and build it, not an account manager.