The project
About Vertx
Vertx designs tactical clothing, bags and carry gear trusted by professionals and prepared citizens alike. Its range runs from everyday-carry and concealed-carry bags to range bags, rifle cases, men's and women's apparel and modular accessories.
The brief
Organise a deep, technical range — bags by use, apparel by gender, series such as Urban Ghost and Siege — so every customer finds the right piece fast, support a professional programme alongside retail, and connect online shoppers with stockists.
How we built the Vertx Shopify tactical gear store
- Navigation by use: Bags are organised by how they are used — CCW, EDC, tactical, range, travel and overlanding — as well as by type.
- Series and collections: Product families such as the Daily Carry Series, Urban Ghost and Siege have their own collections and homepage features.
- Merchandising that moves stock: Tabbed New Arrivals, Last Chance offers and featured tiles let the team promote the right products each season.
- Beyond the webshop: Vertx Pro, a store finder and Vertx Rewards serve professionals, in-store shoppers and loyal customers from the same site.
Key features of the Shopify tactical gear store
- Mega-menu for bags, men's, women's, accessories and sale
- Product comparison and quick add to cart
- Free shipping threshold in the announcement bar
- Video storytelling on the homepage
- Sign-up offer for new customers
The outcome
Vertx now has a Shopify store that matches the precision of its gear: customers find the right bag or garment quickly on any device, and the team can merchandise every launch and offer on its own.
