The project
About Hoover
Hoover has made home cleaning products for more than 100 years. Its US store sells upright and cordless vacuums, carpet cleaners, spot cleaners and hard floor cleaners, along with cleaning solutions, genuine parts and accessories.
The brief
Help shoppers choose the right machine for their floors and messes, make genuine parts, filters and solutions easy to reorder, and bring product support — manuals and registration — into the same store.
How we built the Hoover Shopify floor care store
- Shop by category and by mess: Shop by Category plus curated edits for deep cleaning, pet messes and quick pickups match products to real cleaning jobs.
- Parts and accessories that fit: Accessories are listed with the models they fit, so owners reorder the right tool, filter or battery first time.
- Support built in: Product registration, manuals and batteries and chargers sit in the main navigation, not on a separate support site.
- Clear value on every page: Free shipping over $99, 30-day free returns and flexible payments are shown up front.
Key features of the Shopify floor care store
- Mega-menu with featured accessories and new arrivals
- Our Most Loved best-seller rail
- Bundles and sale collections
- Product comparison
- Pay-later options with Klarna
The outcome
Hoover now has a direct-to-consumer Shopify store that makes a broad appliance range easy to shop: customers find the right machine for their home, reorder genuine parts with confidence and get support in the same place.
