The project
About Great Jones
Great Jones makes cast iron, ceramic and stainless steel cookware and bakeware in joyful colours. Pieces such as the Dutchess Dutch oven and the King Sear pan are made to work hard on the stove and look good on the table.
The brief
Sell a colour-led collection on Shopify Plus, let shoppers preview every piece in every shade without leaving the page, stay ready for busy sale periods such as Black Friday and keep recipes and brand story part of the shopping experience.
How we built the Great Jones Shopify Plus cookware store
- Colour at the centre: Product previews switch between shades such as Blueberry, Broccoli, Mustard and Raspberry, so shoppers see a piece in their colour before they open it.
- Built for peak season: A dedicated seasonal theme release keeps the Shopify Plus store ready for Black Friday and Cyber Monday traffic and promotions.
- Risk-free buying, clearly stated: Free shipping over $100, a 30-day trial and free returns are stated up front, answering the main objections to a premium cookware purchase.
- Recipes and brand story: A recipe hub and the brand's own story sit beside the shop, inspiring customers to cook with the pieces they own.
Key features of the Shopify Plus cookware store
- Mega-menu with featured products and prices
- Predictive search with popular suggestions
- Colour swatches and quick product previews
- Customer reviews on product pages
- Slide-out cart with product recommendations
The outcome
Great Jones now runs on a Shopify Plus store that is as colourful as its cookware: quick to browse on a phone, ready for peak-season traffic and easy for the team to update with every new colour, collection and sale.
