The project
About Girls Crew
Girls Crew is a Los Angeles jewellery brand known for playful, dainty and imaginative designs — from everyday earrings, rings and charms to collaborations with much-loved stories such as The Lord of the Rings and Disney's Haunted Mansion.
The brief
Launch licensed collaborations and seasonal drops with maximum impact, keep a fast-moving catalogue of earrings, rings, necklaces, bracelets and charms easy to browse, and reward the loyal fans who shop every release.
How we built the Girls Crew Shopify jewellery store
- Drop-ready homepage: A slideshow hero and a New & Trending rail put the latest collaboration front and centre the moment it goes live.
- Collections for every fan: Navigation groups the range by new arrivals, best sellers, collaborations, charms and sale, with themed shops for moments like Halloween.
- Loyalty built in: GC Rewards gives repeat customers a reason to come back for each release.
- Accessible by design: An accessibility menu and skip links help every shopper browse comfortably.
Key features of the Shopify jewellery store
- Collaboration shops such as The Lord of the Rings and Disney Haunted Mansion
- Free shipping threshold shown across the site
- Back in Stock collection for restocked favourites
- Customer reviews and flexible payments with Afterpay and Klarna
- Live chat customer support
The outcome
Girls Crew now has a Shopify store that keeps pace with its release calendar: every drop gets a stage, fans find their favourite pieces in a few taps on mobile, and the team launches new collections without developer help.
