The project
About Pura Vida
Pura Vida began with two friends and a few handmade bracelets and has grown into a worldwide community. Its waterproof, handwoven string bracelets are made to mix, match and stack, and as a Certified B Corp the brand has donated over $5 million to good causes.
The brief
Make a large, colourful catalogue fun to browse, turn gifting and stacking into bigger baskets, grow recurring revenue through the Bracelet Club and give personalisation a simple home.
How we built the Pura Vida Shopify jewellery store
- Shop by category and style: Bracelets, charms, rings, necklaces, anklets and earrings, with bracelet styles such as string, braided and carabiner clasp one tap away.
- Deals that build baskets: Price-point shops such as $10 & Under and bundle offers such as 5 for $30 encourage stacking and gifting.
- Recurring revenue: The Bracelet Club delivers five exclusive bracelets every month on a monthly subscription.
- Personal and purposeful: A Create Your Own builder, personalised pieces and the brand's giving story sit alongside the shop.
Key features of the Shopify jewellery store
- Colour swatches across dozens of Original bracelet colourways
- Subscription management for Bracelet Club members
- Rewards programme and wishlist
- Store locator for retail partners
- Customer reviews and flexible payments with Afterpay
The outcome
Pura Vida now has a Shopify store as colourful as its bracelets: shoppers browse, stack and personalise with ease, deals lift basket size and the Bracelet Club turns fans into subscribers.
