The project
About Partake Foods
Partake Foods was founded by a mom on a mission to give her daughter treats that are allergy-friendly and genuinely delicious. Its cookies, wafers and grahams are gluten-free, vegan, non-GMO and free of the top 14 allergens, and are stocked by more than 11,000 retailers.
The brief
Make allergy-friendly snacking feel joyful rather than clinical, help shoppers pick flavours and formats quickly, and connect online visitors with the retailers that stock Partake near them.
How we built the Partake Foods Shopify snack store
- Bright, playful brand system: Bold colours, flavour-coloured product cards and a scrolling brand-values banner make the store feel fun and trustworthy.
- Flavour-led shopping: Crunchy, soft-baked, mini and teeny tiny cookies, wafers and grahams, each shown in its own colour.
- Online and in store: A Find in Store route and retailer logos connect shoppers with stockists such as Kroger, Target, Whole Foods and Walmart.
- Welcome offer: A first-order discount and email sign-up turn first visits into first orders.
Key features of the Shopify snack store
- Product carousel across every flavour
- Allergen and dietary information in the product copy
- Store finder for retail partners
- FAQ and blog
- Email sign-up for launches and offers
The outcome
Partake Foods now has a Shopify store that makes allergy-friendly snacks as tempting as any other: shoppers find their flavour quickly, buy online or find a local stockist, and come back for new launches.
