The project
About Death Wish Coffee
Death Wish Coffee has made bold, smooth coffee since 2012, using USDA Organic and Fair Trade Certified beans. Its range covers ground and whole-bean coffee, single-serve pods, espresso capsules, cold brew, canned lattes and instant — and its merch has a loyal following of its own.
The brief
Sell one brand across many brew formats without confusion, grow subscriptions and repeat orders, and give seasonal flavours and limited-edition merch the attention they need.
How we built the Death Wish Coffee Shopify coffee store
- Shop by brew format: Ground and whole bean, pods, capsules, cold brew, canned lattes and instant each have a clear route from the menu.
- Subscriptions with perks: The Society of Strong Coffee offers 30% off the first subscription shipment and members-only merch.
- Bundles that build baskets: A build-your-own bundle saves up to 15%, encouraging larger first orders.
- Drops and seasonal flavours: Full-width features for limited-edition mugs and flavours such as White Chocolate Pistachio.
Key features of the Shopify coffee store
- Best-seller carousel with ratings
- Customer reviews and testimonials
- Loyalty rewards
- Personalised product recommendations
- Find-in-store route for retail stockists
The outcome
Death Wish Coffee now has a Shopify store as bold as its brew: shoppers find their format fast, subscriptions and bundles lift repeat revenue, and every limited drop gets the spotlight.
