The project
About Kith
Kith is a New York streetwear and lifestyle brand founded by Ronnie Fieg, known for its seasonal collections and collaborations with partners ranging from New Balance and adidas to the New York Yankees and BMW.
The brief
Launch seasonal collections and collaborations as editorial moments, let customers shop the look straight from campaign imagery, and serve men's, women's and kids' ranges to a global audience in local currencies.
How we built the Kith Shopify streetwear store
- Editorial-first homepage: Full-bleed campaign stories for each release — Kith Fall 2026, K-Tech, Kith Women and Kith Kids — each with its own call to action and film.
- Shop the look: Lookbook imagery links straight to the pieces in each outfit, turning inspiration into a basket.
- Collaborations at the centre: Partnerships such as Kith & United Arrows & Sons for New Balance get dedicated collections and storytelling.
- Built for a global audience: Local currency pricing and international checkout for customers around the world.
Key features of the Shopify streetwear store
- Mega-menu across men's, women's, kids and brands
- Kith: The Footwear Archive, documenting more than 1,800 collaborative footwear models
- Image zoom and lookbook galleries
- Flexible payments including Afterpay, Klarna and Affirm
- Live customer support chat
The outcome
Kith now has a Shopify store that launches every season and collaboration like an event: campaigns lead the experience, shoppers move from lookbook to checkout in a few taps, and customers worldwide shop in their own currency.
