The project
About Carla G.
Carla G. designs contemporary womenswear in Italy, with seasonal collections, a loyal community of 'Carla Girls' and physical stores alongside its online boutique.
The brief
Bring the brand's fashion-film storytelling to ecommerce: let seasonal collections read like an editorial, serve Italian and international shoppers in their language, and keep new-in, bags, shoes and accessories one tap away on mobile.
How we built the Carla G. Shopify fashion store
- Editorial collection pages: Full-bleed campaign imagery and story-led edits — like The Satin Edit — that sell a mood, not just a product.
- Multilingual storefront: Italian and English experiences on one Shopify store, so international customers shop in their own language.
- Fashion-first navigation: New in, clothing, bags, shoes, accessories and last chance, organised the way fashion customers browse.
- Community and loyalty: A first-order welcome offer for Carla Girls, plus a magazine and store pages that connect online and offline.
Key features of the Shopify fashion store
- Seasonal collection launches with campaign imagery
- Italian and English language versions
- Magazine section for brand stories and lookbooks
- Store locator for Carla G. boutiques
- Swipeable product rails built for mobile shoppers
The outcome
Carla G. sells its collections online with the same editorial confidence it shows on the runway — a multilingual Shopify store that's quick to update each season and designed around the way its customers shop on their phones.
