The project
About Ysabel Mora
Ysabel Mora is a Spanish brand known for socks, tights, lingerie, thermal wear and swimwear, with ranges for women, men and children and high-profile collaborations such as its limited edition with Paula Echevarría.
The brief
Present a very wide catalogue clearly, run multi-buy promotions without clutter, give collaboration collections the spotlight they deserve and serve European customers from a dedicated storefront.
How we built the Ysabel Mora Shopify lingerie store
- Catalogue-first navigation: Woman, man, kids and promotions structured so shoppers find hosiery, lingerie or swimwear in a couple of taps.
- Promotion-ready design: Multi-buy offers such as 4-for-3 on bodysuits, socks and tights presented cleanly across the site.
- Collaboration spotlights: Dedicated collection pages for limited editions and new collections, led by campaign imagery.
- Loyalty and content: A members' club, favourites and a brand magazine that keep customers coming back.
Key features of the Shopify lingerie store
- Dedicated EU storefront with euro pricing
- Collections for women, men and kids
- Limited-edition collaboration pages
- Favourites list and customer accounts
- Magazine for styling and brand stories
The outcome
Ysabel Mora's European customers get a storefront that handles a large everyday catalogue and headline collaborations with equal ease — clear to browse, easy to promote and ready to scale across markets.
