The project
About Anima Mundi Herbals
Anima Mundi Herbals is a farm-to-pharmacy apothecary founded by herbalist Adriana Ayales, sharing plant medicines rooted in rainforest and indigenous herbal traditions.
The brief
Sell a large range of adaptogens, mushrooms and herbal blends in a way that educates as it sells, reflect the brand's botanical, hand-illustrated world, and support everyone from first-time buyers to bulk customers.
How we built the Anima Mundi Herbals Shopify herbal supplements store
- An apothecary you can browse: Collections by benefit and ingredient — adaptogens, mushrooms, beauty, antioxidants — so shoppers find remedies by need.
- Education inside the journey: Rich product stories, a blog and a chat-with-a-herbalist prompt that answer questions before they stop a purchase.
- A distinctive botanical design: Illustrated, warm and earthy visuals that set the brand apart from clinical supplement stores.
- Launches and pre-orders: Flexible sections for new arrivals, collections and pre-orders like the Rainforest Apothecary book and course.
Key features of the Shopify herbal supplements store
- Benefit-led collections for adaptogens, mushrooms, herbs and beauty
- Bulk ordering for high-volume customers
- Pre-order campaigns and new-arrival launches
- Blog and herbal education content
- Region selection for international shoppers
The outcome
Anima Mundi's online apothecary now teaches, inspires and sells in one place: a Shopify store with a look no competitor can copy, collections that match how customers search for remedies, and room to grow into new launches.
