The project
About Bathmate
Bathmate is a men's sexual wellness brand with more than two decades of expertise, best known for its water-based Hydro pump range. It sells worldwide from its official store, with discreet shipping and a 60-day trial.
The brief
Handle a sensitive category with confidence and discretion, help shoppers choose between the Hydroxtreme, Hydromax and Hydro7 ranges, and answer every question about safety, results and delivery before it becomes a reason not to buy.
How we built the Bathmate Shopify men's wellness store
- Confident, discreet design: A clean, modern design and plain-spoken headlines treat the subject with confidence, not embarrassment.
- Guided product choice: A Find your perfect pump section and an interactive self-assessment quiz point each shopper to the right range.
- Answers before objections: FAQs, guides and the 60-day trial are presented on the homepage, covering safety, results and discreet delivery.
- Social proof: Video testimonials and press coverage from titles including Men's Health, Cosmopolitan and Healthline build trust.
Key features of the Shopify men's wellness store
- Range comparison across Hydroxtreme, Hydromax and Hydro7
- Results & Reviews and Guides & Support hubs
- Customer reviews on product pages
- Flexible payments with Klarna and Afterpay
- Currency selector for international orders
The outcome
Bathmate now has an official store that sells a sensitive product with confidence: shoppers get their questions answered, find the right pump and check out discreetly on any device.
