The project
About Blinky Bot
Blinky Bot is a small robot that lets people move through a loved one's home in real time — seeing, hearing and talking from anywhere in the world. It is made for long-distance couples, families and friends, and for checking in on pets.
The brief
Introduce a new product category to people who have never seen one, show how simple set-up is, and make the emotional case — being present, not just in touch — as clearly as the technical one.
How we built the Blinky Bot Shopify robot store
- Story-led homepage: The page opens with the problem it solves — video calls keep you in touch, Blinky Bot keeps you close — before introducing the product.
- Set-up in three steps: An interactive Up and running in minutes section walks through unboxing, connecting to Wi-Fi and dropping in, removing the fear of complicated tech.
- Compared with the alternatives: A side-by-side look at video calls, phone calls and messages shows where Blinky Bot fits in.
- Proof and reassurance: Customer reviews, stories for each audience and FAQs answer questions before they are asked.
Key features of the Shopify robot store
- Product line-up page for every Blinky Bot model
- Worldwide shipping message in the announcement bar
- Order tracking page
- Customer photo reviews
- Pay-later options with Klarna
The outcome
Blinky Bot now has a Shopify store that sells a new idea as well as a new product: visitors understand what it does within seconds, see how easy it is to set up and buy with confidence wherever they live.
