The project
About PolarPro
PolarPro has designed camera gear for storytellers since 2011 — thread-on and Helix Maglock filters, matte boxes, lenses, iPhone and drone accessories, and bags built for fast-paced productions. Its signature series are made with creators including Peter McKinnon, Chris Burkard and Garrett King.
The brief
Present a technical range of filter systems, sizes and creator series in a way that feels as premium as the gear, help filmmakers and photographers find the right filter for their camera, and make launches such as the Corsa backpack impossible to miss.
How we built the PolarPro Shopify camera gear store
- Premium, cinematic design: A dark, high-contrast design puts product photography first and matches the look and feel of the gear.
- Navigation for a technical range: A mega menu organises filters, matte boxes, lenses, iPhone, drone and GoPro gear and bags, with a one-line description for each product line.
- Creator series front and centre: Signature collections from Peter McKinnon, Garrett King, Chris Burkard and Sorelle Amore each have a home, and filters can also be shopped by look and style.
- Launch-ready sections: Full-width banners, best-seller carousels and system spotlights for threaded and Helix Maglock filters let the team launch products without a developer.
Key features of the Shopify camera gear store
- Best-seller carousel with ratings and prices
- Shop by filter look and filter style
- Customer reviews on product pages
- Gold Filter Crew community sign-up
- Announcement bar for launches and offers
The outcome
PolarPro now has a Shopify storefront that feels like its gear: premium, precise and built for creators. Shoppers find the right filter system quickly on any device, and every launch gets the stage it deserves.
