The project
About BARTON
BARTON makes watch bands for thousands of watches — leather, Elite Silicone, canvas, NATO-style and FKM rubber straps with quick-release pins, plus bands for Apple Watch and other smartwatches. The brand highlights more than 100,000 five-star reviews from its customers.
The brief
Help shoppers find a strap that fits their exact watch — by material, width and watch type — across hundreds of colours and styles, and make buying online feel as certain as trying a band on in a shop.
How we built the BARTON Shopify watch band store
- Shop by watch and material: Collections for classic, Apple Watch and smartwatch bands, plus Shop by Material, lead shoppers to the right strap in a few taps.
- Clear product choices: Colour, width and length options are presented clearly on every product, so shoppers order the right fit first time.
- Proof on every page: Customer reviews, The BARTON Difference and step-by-step install videos build confidence before checkout.
- Built to bring customers back: Barton Rewards, bundles and personalised recommendations encourage repeat orders and bigger baskets.
Key features of the Shopify watch band store
- Mega-menu for classic, Apple Watch and smartwatch bands, bundles and accessories
- Best-seller carousels with colour-specific products
- Step-by-step strap installation videos
- Order tracking and live customer support
- Local currency pricing for international shoppers
The outcome
BARTON now has a Shopify store that makes a large, detailed catalogue feel simple: shoppers find a strap for their exact watch in moments, buy with confidence and come back for the next one.
