The project
About Anyday
Anyday makes glass dishes with vented lids that let people cook real meals — from scratch or frozen — in the microwave, with no plastic touching their food. The brand is changing an everyday habit, so its store has to teach as well as sell.
The brief
Explain an unfamiliar way of cooking in seconds, help shoppers choose between single dishes and multi-piece sets, keep recipes close to the range and give fast-selling launches such as the Anydeli room to shine.
How we built the Anyday Shopify kitchenware store
- Education-led homepage: Short sections answer the big questions — what the dishes can do, what makes them different, why the lids matter — before a shopper reaches a product page.
- Sets made easy to compare: Round, square, deep and shallow dishes and 4- to 14-piece sets are organised so shoppers can see which set suits their kitchen.
- Recipes beside the range: A recipe library sits alongside the shop, showing the dishes in everyday use and giving shoppers a reason to cook with them.
- Launches and collaborations: Restocks and collaborations such as the Disney Mickey Mouse lid get their own homepage features and collections.
Key features of the Shopify kitchenware store
- Mega-menu navigation by set, shape and depth
- Customer reviews and press mentions on the homepage
- FAQs and product videos that answer common questions
- Personalised product recommendations
- Recently viewed products for returning shoppers
The outcome
Anyday now has a Shopify store that explains a new way of cooking as clearly as it sells it: easy to browse on a phone, simple for the team to update for every restock and launch, and built to turn curious visitors into confident first-time buyers.
