The project
About Rasna
Rasna is a family-owned, professionally managed beverage company and one of India's best-known brands, with instant drink mixes sold in 53 countries. Its portfolio includes Rasna, Rasna Fruit Plus, Litro and GoFrut.
The brief
Tell the Rasna story to consumers, partners and distributors in India and abroad, showcase a wide product portfolio and recipes, and let customers order online.
How we built the Rasna custom WordPress brand website
- Brand story up front: The Rasna Journey, awards, CSR and the legacy of founder chairman Areez Khambatta, told on the homepage and about pages.
- Products for two markets: Rasna India and Rasna International ranges, plus Fruit Plus, Litro and GoFrut, each with its own section.
- Recipes and social: A recipe section and an Instagram feed keep the brand fun and useful beyond the pack.
- Online ordering: A WooCommerce shop with free shipping on orders above Rs. 299, alongside links to online marketplaces.
Key features of the custom WordPress brand website
- Hero slider for product campaigns
- Global presence and network pages
- Media, blog and careers sections
- Recipe library
- Instagram feed
The outcome
Rasna now has a website that does justice to a household name: the brand story, products and recipes are easy to explore in India and abroad, and customers can order online in a few taps.
