The project
About Ruggable
Ruggable created the original washable rug: a rug cover that lifts off its pad and goes in the washing machine, made for real homes with kids and pets. Its range covers every room, from living rooms and kitchens to bathrooms and the outdoors.
The brief
Make a very large catalogue easy to shop by room, size, type and colour, give collaborations and seasonal edits their own moment, and explain the washable system clearly enough that first-time buyers trust it.
How we built the Ruggable Shopify rug store
- Shopping by room, size and colour: Navigation and filters mirror how people actually choose a rug, so shoppers narrow a big range to a shortlist in a few taps.
- Search that keeps up: Merchandised site search helps shoppers find a pattern, size or colour fast, however large the catalogue grows.
- Campaign-ready homepage: Seasonal shops and collaborations such as Ruggable x Jonathan Adler and Ruggable x Anthropologie launch in modular sections the team can rearrange.
- Confidence before checkout: A washing machine guide, how-it-works pages and a rug size guide answer the questions that hold first-time buyers back.
Key features of the Shopify rug store
- Mega-menu across new arrivals, rooms, rug types, colours and collaborations
- Collection filters by size, style and colour
- Rug pads, doormats and decor alongside the rugs
- Customer reviews on product pages
- Buy now, pay later with Afterpay
The outcome
Ruggable now has a storefront that handles a large, fast-changing catalogue with ease: shoppers find the right rug for their room quickly on any device, and the team launches collaborations and seasonal shops without waiting on development.
