The project
About Fenty Beauty
Fenty Beauty by Rihanna was created with inclusion at its core, offering an unmatched range of shades for all skin tones. Its store sells makeup, skincare, fragrance and haircare, from Pro Filt'r foundation to limited-edition collections.
The brief
Help every customer find their shade online, make seasonal gifting and limited editions feel like events, and give signed-in customers a personal, rewarding experience.
How we built the Fenty Beauty Shopify beauty store
- Shade finding made easy: A shade finder tool and in-person shade matching help customers choose foundation with confidence.
- Personalised shopping: Handpicked recommendations, recently viewed items, favourites and Popular Today make the store feel personal.
- Seasonal gifting: Collections such as the Holiday Windows gift shop and value sets turn the holiday season into a destination.
- Account perks: Signing in unlocks free standard shipping on US orders, alongside order history and favourites.
Key features of the Shopify beauty store
- Mega-menu across bestsellers, new arrivals, limited editions, minis and sets
- Gift-with-purchase offers in the announcement bar
- Customer reviews and shade feedback
- Merchandised site search
- Flexible payments with Klarna
The outcome
Fenty Beauty now has a Shopify store that lives up to its promise of beauty for all: customers find their shade with confidence, discover products picked for them and treat gifting season as an event.
