8 Klaviyo Email Flows Every Shopify Store Needs

Key takeaways

• Flows are automated emails triggered by customer behaviour; they run every day once built.
• Start with welcome, abandoned checkout and post-purchase flows — they matter most for most stores.
• Personalise with Shopify data: products viewed, items in cart, order history.
• Collect clear consent for email and SMS, and keep lists clean with a sunset flow.
• Review flow performance monthly and test one element at a time.

Klaviyo connects natively to Shopify, so it knows what each subscriber browsed, added to their cart and bought. Flows use that data to send the right email at the right moment, automatically. These eight are the core set for almost every store.

1. Welcome series

Triggered when someone subscribes. Introduce the brand, deliver any sign-up offer, show best sellers and explain what makes you different — over three or four emails.

2. Browse abandonment

Triggered when a known subscriber views a product but doesn't add it to the cart. A gentle reminder with the product, reviews and related items.

3. Abandoned cart and checkout

Triggered when items are left in the cart or checkout. Show the exact products, answer common objections such as delivery and returns, and send two or three reminders.

4. Post-purchase

Thank customers, set delivery expectations, share how to use or care for the product, then ask for a review once it has arrived.

5. Cross-sell and replenishment

Recommend products that go with the first purchase, or remind customers when a consumable product is likely to run out.

6. Back in stock

Let shoppers sign up on sold-out products and email them the moment stock returns.

7. Win-back

Re-engage customers who haven't bought for longer than your usual repeat cycle, with new arrivals, a reminder of what they liked or a small incentive.

8. Sunset

Ask long-inactive subscribers whether they still want your emails, then remove those who don't respond. A cleaner list improves deliverability for everyone else.

Getting more from your flows

• Collect explicit consent for email and SMS, and honour unsubscribes everywhere.
• Use dynamic product blocks rather than generic images.
• Keep design light and mobile-first.
• Test subject lines, timing and offers one at a time.
• Compare flow revenue per recipient month by month.

Flows work best with a store that converts — see our conversion rate optimisation tactics. Want flows built and managed for you? Our Klaviyo email and SMS marketing team sets them up, designs the emails and reports on revenue. Talk to us.