Category
Ecommerce Marketing
Email, paid search and paid social for online stores.
- Articles
- 6
- Latest article
- 4 Oct 2026
Ecommerce Marketing articles6
Shopify Black Friday Checklist 2026: Prepare Your Store for BFCM
Black Friday falls on 27 November 2026 and Cyber Monday on 30 November. This checklist covers what to prepare and when — store speed, apps, offers, email and SMS, ads, stock, support and the checks to run on the day.
Jay PatelHow Much Does Google Ads Cost? Budgets, Clicks and Fees Explained
Google Ads has no minimum spend: you set a budget and pay when people click. What you actually pay depends on your industry, competition and how well your campaigns are run. Here's how pricing works, how to set a budget and what management costs.
Jay PatelSMS Marketing for Shopify: A Practical Guide
SMS is the most direct channel you have: messages are read within minutes. Used well — with consent, at the right moments and alongside email — it drives repeat sales. Here's how to set up SMS marketing for a Shopify store and stay compliant.
Jay Patel8 Klaviyo Email Flows Every Shopify Store Needs
Automated email flows earn revenue every day without new campaigns. These eight Klaviyo flows — from welcome series to win-back — are the foundation of email marketing for Shopify stores, with what to put in each one.
Jay PatelGoogle Shopping Ads for Shopify: Setup and Optimisation Guide
Google Shopping puts your products, prices and images directly in search results. This guide covers connecting Shopify to Google Merchant Center, free listings, Performance Max and Standard Shopping campaigns, and how to optimise your product feed.
Jay PatelMeta Ads for Shopify Stores: A Practical Facebook and Instagram Playbook
Facebook and Instagram ads can find new customers at scale — if tracking, creative and offers are right. This playbook covers connecting Shopify to Meta, catalogue ads, Advantage+ campaigns, creative testing and how to judge results.
Jay Patel
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