Tag
Conversion Rate Optimisation
Every article from The Shopify Workshop tagged Conversion Rate Optimisation.
- Articles
- 6
- Latest article
- 4 Oct 2026
Conversion Rate Optimisation articles6
Shopify Store Audit Checklist: 40 Checks to Find Lost Sales
A Shopify store audit shows where you are losing visitors, sales and rankings. Work through these 40 checks across speed, SEO, product pages, checkout, apps, tracking and accessibility — and fix the biggest problems first.
Jay PatelHow to Set Up Google Analytics 4 on Shopify
Shopify connects to Google Analytics 4 through Google's sales channel app, which sends page views, product views, add-to-carts, checkouts and purchases automatically. This guide covers setup, consent, testing and the mistakes that double-count your sales.
Jay PatelEcommerce Conversion Rate Optimisation: 15 Proven Shopify CRO Tactics
More traffic is expensive; converting the traffic you already have is not. These 15 conversion rate optimisation tactics for Shopify stores cover speed, trust, product pages, navigation, cart and checkout — and how to test them properly.
Jay PatelHow to Optimise a Shopify Product Page for Sales and SEO
The product page is where shoppers decide. This guide covers every element of a high-converting Shopify product page — images, copy, price, variants, reviews, delivery information and SEO — with a checklist you can work through today.
Jay PatelMeta Ads for Shopify Stores: A Practical Facebook and Instagram Playbook
Facebook and Instagram ads can find new customers at scale — if tracking, creative and offers are right. This playbook covers connecting Shopify to Meta, catalogue ads, Advantage+ campaigns, creative testing and how to judge results.
Jay PatelEcommerce UX Design: 12 Principles for Stores That Sell
Good ecommerce UX makes buying feel effortless. These 12 principles — from navigation and search to product pages, mobile design and checkout — are the foundations we use when designing Shopify stores.
Jay Patel
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