Category
Design & UX
Ecommerce design, usability and accessibility.
- Articles
- 4
- Latest article
- 4 Oct 2026
Design & UX articles4
UI vs UX Design: What's the Difference?
UX design shapes how a product works; UI design shapes how it looks and feels. This guide explains the difference with clear examples, what each designer delivers, how they work together and why both matter for conversion.
Jay PatelWebsite Redesign Checklist: Redesign Without Losing SEO
A redesign should lift conversions and rankings, not reset them. This checklist covers planning, content, design, SEO protection, testing and launch — including the redirect and tracking steps that most often go wrong.
Jay PatelShopify Accessibility: A WCAG Checklist for Online Stores
An accessible store is easier for everyone to use — and in the EU it is now a legal requirement for many online shops. This checklist covers the WCAG essentials for Shopify themes, from contrast and keyboard access to forms and product images.
Jay PatelEcommerce UX Design: 12 Principles for Stores That Sell
Good ecommerce UX makes buying feel effortless. These 12 principles — from navigation and search to product pages, mobile design and checkout — are the foundations we use when designing Shopify stores.
Jay Patel
Browse by topic
Start a project
Let's build yours Let's build yours
Tell us where you are — a new build, a migration or a project that has stopped moving. You get a fixed scope and a plan in writing, not a sales call.
- Fixed quote in 48 hoursScope, milestones and price in writing before anything starts.
- No obligationThe plan is yours to keep, even if you build it somewhere else.
- Straight to the teamYou talk to the people who design and build it, not an account manager.