Category
SEO & Growth
Search rankings, site speed and conversion for Shopify stores.
- Articles
- 7
- Latest article
- 4 Oct 2026
SEO & Growth articles7
Shopify Store Audit Checklist: 40 Checks to Find Lost Sales
A Shopify store audit shows where you are losing visitors, sales and rankings. Work through these 40 checks across speed, SEO, product pages, checkout, apps, tracking and accessibility — and fix the biggest problems first.
Jay PatelHow to Set Up Google Analytics 4 on Shopify
Shopify connects to Google Analytics 4 through Google's sales channel app, which sends page views, product views, add-to-carts, checkouts and purchases automatically. This guide covers setup, consent, testing and the mistakes that double-count your sales.
Jay PatelEcommerce Conversion Rate Optimisation: 15 Proven Shopify CRO Tactics
More traffic is expensive; converting the traffic you already have is not. These 15 conversion rate optimisation tactics for Shopify stores cover speed, trust, product pages, navigation, cart and checkout — and how to test them properly.
Jay PatelHow to Optimise a Shopify Product Page for Sales and SEO
The product page is where shoppers decide. This guide covers every element of a high-converting Shopify product page — images, copy, price, variants, reviews, delivery information and SEO — with a checklist you can work through today.
Jay PatelAI Search Optimisation: How to Get Your Store Cited by ChatGPT and Google AI
Shoppers increasingly ask AI assistants for recommendations. AI search optimisation — sometimes called GEO — makes your store easy for Google AI Overviews, ChatGPT and Perplexity to understand and cite. Here is what works and what is hype.
Jay Patel
How to Speed Up Your Shopify Store: A Practical Core Web Vitals Guide
A slow Shopify store costs sales and rankings. This practical guide shows how to measure speed properly, then fix what usually slows Shopify down — apps, images, fonts, scripts and theme code — so you pass Core Web Vitals.
Jay Patel
Shopify SEO Checklist 2026: 20 Fixes for Higher Rankings
Shopify gets the basics of SEO right, but most stores still leave rankings on the table. This checklist covers the 20 fixes we run on every Shopify SEO audit — technical, on-page, structured data, content and AI search.
Jay Patel
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