The project
About Odd Lama
Odd Lama is an Indian fashion label making sustainable, handcrafted womenswear in natural fabrics — statement pieces designed to outlive trends.
The brief
Tell a sustainability story without slowing shoppers down, put new arrivals and best sellers first, and create a store that feels as soft, natural and distinctive as the clothes.
How we built the Odd Lama Shopify fashion store
- Story-led homepage: Sustainability messaging and natural-fabric promises woven into hero slides and section headings.
- Merchandising that sells: New arrivals, best sellers, categories and sale organised for quick discovery on mobile.
- Clean product presentation: Large imagery, clear pricing and discount badges on every product card.
- Social proof: An Instagram feed that brings the community and styling ideas onto the store.
Key features of the Shopify fashion store
- Hero slider for new-arrival launches
- Best sellers and category collections
- Sale section with clear discount badges
- Instagram feed integration
- Rupee pricing and India-focused checkout
The outcome
Odd Lama has a Shopify store that reflects its values and moves product: sustainability is felt on every page, and new collections reach customers quickly on the phones they shop from.
